Topic: Richard Branson and the Virgin Group Case Stud (Strategy)
Order Description
Purpose of the Assessment: The purpose of this assignment is to:
a) test the student’s knowledge of the core concepts, models and frameworks taught in the module and relevant to the strategy process
b) allow the student to apply their learning in the module to date in a case study analysis and to present their findings in a high level board manner that captures the key issues.
Assessment Task:
You are required to read the case on Richard Branson and the Virgin Group and prepare a board level Powerpoint presentation that addresses the following questions:
1. Using appropriate academic models and concepts identify and discuss the chief internal and external factors that have influenced the Virgin Group and the strategies employed up to the time of the case. (30%)
2. Critically assess whether, in your opinion, there was any evidence that Richard Branson and his group management team followed a consistent strategy or not in the major investments. If so, what sort of approach might it have been based upon, and what was the role of the Virgin head office function? (40%)
3. Drawing on resources such as FT.com, update your audience on any new Virgin Group activities since the case, commenting on whether or not subsequent major investments fit in with your findings from Q2 above, or if there was any other strategic rationale. (30%)
The case is available on Contemporary Strategy Analysis: Text and Cases Edition by Robert M. Grant (2016-01-05)
Please prepare your submission as a Powerpoint document, using the notes option putting any narrative or explanatory notes underneath the slide itself (from 3 to 5 notes in each slide).
Key strategic thinking is key, showing that you have understood the essence of the case and can communicate effectively with supporting evidence. This will be good practice for case analysis and communicating your ideas.
The percentages above indicate the weighting given to each section.
Assessment Guidance
You will be expected to read the case several times to make sure you understand the context, grasp the detail and then review the key elements using the key strategy models to go through the strategy process, drawing on evidence from the case to justify your views.
You should carry out further research on The Virgin Group, however you must only use material drawn from credible sources such as: academic articles and texts;; quality newspaper and business periodicals, e.g., the FT, The Economist and the official Virgin website. You should not use unreliable sources such as non-reviewed websites, e.g., Wikipedia.
Learning outcomes
The learning outcomes being addressed through this assignment are:
Knowledge and Understanding
c) Recognise, consider and address macro-economic trends in a changing world and their impact on business whilst evaluating competitive, organisational and ethical values.
Subject Specific Skills
e) Develop appropriate policies and strategies within a changing environment for a variety of organisations, to meet stakeholder interests.
Key Skills
f) Develop and demonstrate key communication and time management skills.
h) Demonstrate critical thinking and creativity: engage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise alternative strategies and choices.
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.