Read through the Case Study entitled “Highline Financial Services, Inc.” in Chapter 3 of your textbook. It covers the role of forecasting in operations management. Examine the demand that this
company has experienced for the three categories of service it offers over the preceding two years. Assuming nothing changes in terms of advertising or promotion, and competition also does not
change, predict the demand for the services the company offers for the next four quarters. (Note that there is not enough data to develop seasonal relatives.)
You should be able to make reasonably good, approximate, intuitive estimates of demand. What general observations can you make regarding demand? Should Freddie have any concerns?
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