Order Description
Access the case through the Cannes Video below and also through the attachment written by Head of Planning, Darren McColl (see attachment).
Tourism Queensland asked us to launch a new brand, the Islands of the Great Barrier Reef to Global Experience Seekers across eight key international markets. We drove people to an engaging website,
initially through online recruitment listings. We gathered user-generated content and supported the interactive campaign with a presence on social networking sites.
EXECUTION AND USE OF MEDIA
We created “The Best Job in the World” — a position that sounds too good to be true, but is a genuine opportunity with Tourism Queensland. The best thing about the job is its location — the
Islands of the Great Barrier Reef.
Recruitment was driven through online job sites and small display ads, directing traffic to islandreefjob.com.
The website featured stunning imagery of the region and drove job applicants to generate content promoting the region.
Throughout the campaign a presence on Myspace, Facebook, YouTube and Twitter allowed our audience to engage with the brand.
Some quantifiable measures that illustrate the impact of the campaign to date include: * Global news coverage, from CNN stories to BBC documentaries, and Time magazine articles and everything in
between. Estimated media coverage is valued at over AUD$400 million. * To date, the campaign has reached an audience of approximately 3 billion through media coverage. * The campaign was ranked 8th
on the international list for the world’s top 50 PR stunts of all time by international PR company, Taylor Herring. * 34,684, one minute video job applications from 197 countries. It’s safe to say
that at least one person from every country in the world applied. * Over 475,000 votes for Wild Card applicants. * Web stats of 8,465,280 unique visits, 55,002,415 page views with an 8.25 minutes
average time spent
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.