Our questionnaire features three sections to determine buying habits and consumer behaviour prior to recession. The factors considered are demographics, Buying Habits, and Consumer Sentiment. From this, we will determine the effect the recession has had on consumer behaviour and buying habits in post recession Ireland.
1. What is your Age?
2. How many is in your family/dependents?
3. What is your location?
4. What is your (combined) annual income?
(a) 0-25,000 per annum
(d) 70000 or above
5. How many times per week do you purchase food?
(a) 1-2 times
(b) 3-5 times
(c) 5 or more
6. How many outlets do you visit whilst doing your weekly shopping?
(a) I only visit one outlet
(b) I visit one to two outlets
(c) I visit multiple outlets while doing my weekly shopping
According to the following statements, state whether you Strongly Agree or Strongly Disagree, on the following scale:
(1) Strongly Disagree
(3) Neither Agree nor Disagree
(5) Strongly agree
7. I purchase brands or products every week regardless of its price
8. The recession has changed my economic situation.
9. The recession has affected my spending.
10. Since the recession, I spend the same amount as I did before
11. I tend to buy products that are on offer or discounted.
12. I visit multiple outlets to get the best prices.
13. I purchase the same products every week from the same shop.
14. Since the recession, have you: (tick all that apply)
__ Bought products that are on offer (e.g multibuys, 3 for 1, promotions, etc.)
__ Shop at shops where you have a loyalty cards
__Shop at a different food outlet than you had before the recession
__Plan my shop before I go
__Change my eating habits, (e.g: buying less organic, making cheaper meals, eating less meat)
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