This module will cover the following topics:
Marketing for sustainability: people, planet, prosperity Establishes the origins and key features of sustainable marketing in comparison to conventional marketing practice and explains sustainability within a contemporary business context
Understanding the nature of consumption and consumer behavior: Examines the consumer’s relationship with consumption in order to understand the deep-seated attitudes of consumers towards consumption and their potential predisposition towards more sustainable behaviour
Sustainable marketing as an agent of change: Highlights the vital role marketing plays in achieving behavioural change among consumers as well as emphasising the changes in marketing practice required to help business adopt more sustainable practices.
Implementation: Explores how sustainable marketing might be implemented and the role of the different stakeholders within the network of the sustainable business. This section also looks at the future challenges presented by the sustainability agenda.
Write a report within the context of the sustainable fashion sector covering the following points:
Evaluate how any one provider of sustainable fashion is dealing with the challenges presented by the sustainability agenda. Assess the extent to which the chosen provider is managing the transition from niche to mainstream through its marketing activities indicating the suitability of its overall strategy and tactics to reach a broader consumer base.
–Other Important things to note—
1) The weightage of the report is very high. The report should demonstrate how each reference resource has contributed to the chosen case study, Sole Rebel (http://www.solerebels.com/).
2) The report had to work around the chosen company, Sole Rebel. Sole rebel is a eco-friendly comapny.
3) Sole rebel, being the case study focus. Think of yourself as a marketer and how you can influence the consumers.
4) Barriers of the consumer’s mindset, how to breakthrough lifestyle barrier.
5) How transition can take place from a niche to a mainstream company, but not losing its values. What are the marketing efforts we should adopt/ banish and how are they good and bad. What will be the strategies.
6) The report have to be written as if we are the marketer writing FOR the company. However, we do not need to create any advertisement for the company.
7) Who are our targeted consumers.
8) Tables, figures and illustrations may be included when appropriate and will NOT affect the word count.
Below is the course content so that you will have a better idea of the topics covered and relevant materials to read.
The following is an outline of the topics which course members are expected to cover as part of this module:
Session Lecture Topic
1 Sustainability – a pre-requisite for future business. How did we get to an unsustainable position? And why are we stuck? Conventional v. sustainable marketing.
2 Consumer attitudes and behavioural segmentation. Pro-sustainable consumer behaviour.
3 Reconciling product sustainability. Supply chain sustainability.
4 Communicating sustainability. Implementing and managing change.
5 Implementing and managing change.
Emery, B. P (2012): Sustainable Marketing, Pearson
Additional Recommended Reading:
Cambridge Programme for Sustainability Leadership and Business in the Community (2009) Carbon Management: a practical guide for suppliers BITC
Daly, H. (2008) Ecological Economics and Sustainable Development, Selected Essays of
Herman Daly Edward Elgar Publishing Ltd.
Fisk, P. (2010) People, Planet, Profit: How to Embrace Sustainability for Innovation and
Business Growth Kogan Page.
Forum for the Future and Capgemini (2009) Acting now for a positive 2018, preparing for
radical change: the next decade of business and sustainability Forum for the Future.
Jackson, T. (2009) Prosperity without growth? The transition to a sustainable economy
Sustainable Development Commission.
Monkhouse, C., Porritt, J. and Lee, A. (2009) Breakthroughs for the 21st century Sustainable Development Commission.
Peattie, K. and Belz, F. M. (2009) Sustainability Marketing: A Global Perspective, Wiley
McGillivray, A (2006) A Brief History of Globalisation: The Untold Story of Our Incredible Shrinking Planet London: Robinson
Trompenaars F & Hampden-Turner C. (1997) Riding the Waves of Culture, London, Nicholas Brealey.
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.