Topic: Strategic Marketing.
Subject: Marketing Strategy.
Language: UK English standard
Level of write up: Critical analysis. (Very important) I will lose point if there is no critical analysis. The lecturer does not want too much academic.
Word count: Not less than 2,000 + 10%. (Appendix, References mentioned in the write up and in the reference section will not be counted in the word count).
Reference: As per Harvard Referencing. 15 references.
Cover Page: Pls include a cover page contents for the assignment.
1. Assignment brief from the University.
2. Lecture notes. Slide 1,2.3 and 4.
3. Power Point 3 and 4 provides a brief about the assignment.
4. Example of an “A” grade paper for reference for good marks.
5. Structure of the report.
Pls use a company of mid level in the Fortune 1,000 list. Do not use companied with in the top 500 company. It must be mid or lower.
Pls follow the guidelines well.
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