Social Marketing – Critical Evaluation of an Existing Social Marketing Programme Assessment 2 is an individual assignment that requires a comprehensive critical analysis of an existing social marketing program
Requires a comprehensive critical analysis of an
existing social marketing programme (“Truth” – campaign tackling youth smoking – Please see additional files).
This requires students to not only describe an existing social marketing program and compare it to best practice, but to critically analyse, interpret and identify and discuss important implications from their analysis.
Individual Essays will be assessed against your critical analysis of the following in relation to your chosen existing social marketing program:
– Analysis of formative research used to inform the existing social marketing program
– Target group(s) segmentation strategy in the existing social marketing program
– Establishment of objectives and goals in the existing social marketing programme
– Development and use of the social marketing mix in the existing social marketing programme
– Implementation of the existing social marketing programme
– Process, impact and outcome evaluation of the existing social marketing programme including consideration of ethical implications
– Critical analysis and reflection on the strengths, weaknesses of the existing programme (this should feature throughout your essay), and your own suggestions for future programmes on this
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