Search Engine Optimization Plan
In addition to the e-Business Plan template under the Search Engine Optimization Plan section heading, add a Search Engine Optimization Plan of 4–5 pages that includes the following for the case study organization:
• Create a sitemap (HTML or XML) of the internal architecture for the proposed Web site (created in Week 3).
• Describe the meta tags for the proposed Web site.
• Describe the body tags for the proposed Web site.
• Describe the key words for the proposed Web site (based on analytics from Week 3, if possible).
• Provide list of 10 competitors’ meta key word tags.
• Create a Web site goal statement (unique selling proposition [USP]) including key words.
• Create title and description tags for your proposed Web site.
• Use a free key word ranking tool to track your key words and provide results.
All sources should be cited both in the text and in the references using APA format.
These are special notes that the teacher gave me for the assignment that I completed and the rest is for what you are doing:
Write it as if it were your own company and your own money on the line. The Google Analytics section is missing conversion goals, tracking URLs and a discussion of how you will compare metrics.
Additional Comments:
The entire paper must be double-spaced and the Table of Contents doesn’t link to the section of the paper but rather to the cover page. As stated last week be sure to make all corrections for last week and this one before submitting the final key assignment but preferably Week 4 where the assignment is worth 150 points and factors in all 4 weeks.
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