quiz for LP4
Paper details:
can you guys please help me to answer this question by choosing the correct answer for each one.
1) Effective and sizable investments in advertising can help to create barriers to entry.
a) True
b) False
2) You must build the content of an ad by manipulating which of the following variables?
a) What to say in the ad (which benefits are selected);
b) How much to say in the ad (how many benefits to mention in the ad);
c) The priority of the content (what should be given top billing, second, and so forth)
d) All of the above
Quarter 4 Decisions
3) Which of the following is considered revenue?
a) Money from sales
b) Profit from sales
c) Rebates
d) None of the above
4) Gross margin refers to which of the following?
a) Revenues minus cost of goods sold
b) Revenues minus both cost of goods sold and rebates
c) Revenues plus cost of goods sold
d) None of the above
5) Which of the following is not considered an operating expense?
a) Sales office leases
b) Sales force expenses
c) Ad creation/ revision cost
d) Cost of goods sold
6) Which of the following is not considered part of the gross margin?
a) Revenue
b) Rebates
c) Cost of good sold
d) Sales office leases
7) What is operating profit?
a) Profit from financing
b) Profit from sales
c) Profit from investments
d) None of the above
8) Which of the following is an engineering cost?
a) Design cost for a new brand
b) Sales office lease
c) Rebates
d) Sales force expense
9) Salary, benefits, and training costs are considered sales force expenses.
a) True
b) False
10) Which of the following is considered a good price judgment by the end of the exercise?
a) 50
b) 70
c) 95
d) 85
11) In Quarter 4, what is considered to be a good ad judgment?
a) 55
b) 50
c) 60
d) 75
12) Which of the following is considered a good brand judgment in Quarter 4?
a) 50
b) 70
c) 95
d) 85
13) Your customers will give the highest ratings to ads that mention the most benefits.
a) True
b) False
14) Is it OK to copy another competitor’s ad?
a) Yes
b) No
15) Of the following, which will have the greatest effect on your demand?
a) The number of firms competing in your markets
b) The amount of advertising you do
c) The economic environment
16) If your competitors’ prices are below your prices, then which of the following is most likely to happen, all other things being equal?
a) Your demand increases
b) Your demand decreases
c) None of the above
17) When evaluating one of your brands, what should you be sure to do?
a) Compare your brand against the highest rated brands in its target segment
b) Compare your brand against only those brands that have higher ratings in the target segment
c) Look at all brands
d) Ignore the competition and look only at how well your brand is rated by the target segment.
18) Which of the following variables are important in determining your brand demand?
a) Brand design
b) Brand prices
c) Advertising
d) All of the above
19) What is the ultimate decision in media planning?
a) When to advertise
b) How to advertise
c) How much to invest into advertising
d) How often to advertise
20) What is new in Quarter 4?
a) There is customer feedback on each firm’s brands, prices and advertising
b) Five new sales offices can be open
c) There are new components available for brand design
d) There is a new competitor on the market
21) What is the fundamental goal of your PC Division?
a) Earn a profit for corporate headquarters
b) Take control of the global market
c) Take control of the software market
d) Earn a profit for the division
22) In brand management, one should consider which of the following as important tasks?
a) Find the benefits that end users want fulfilled the most
b) Select features/components to provide benefits
c) Create high-tech computers
d) Both a and b
23) What is the most direct application of the competitive benchmark data?
a) Monitor what is happening in the market
b) Determine the weaknesses of your main competitors
c) Keep track of your competitors’ strengths
d) Determine how your competitors’ decisions are affecting your demand
24) Of the following, which will have the greatest effect on your demand?
a) Sales office location
b) Number of sales people
c) The price of your competitor’s brands
d) The number of sales offices you have
Quarter 5 Decisions
25) What is new in Quarter 5?
a) The firm is free to target a second segment
b) Three new sales offices can be opened
c) There are new components available for Research and Development
d) There a new competitor on the market
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