Over the past 4 weeks, we have discussed many forms of communication. Last week, we specifically looked at visuals and the best way to make use of them. We are, once again, going to focus this information on a specific area…Marketing. Following, you will find links to several journal articles. Please read all of them to give you a good idea of what you need to do to come up with a good marketing campaign. I would like you to create a fictional company and come up with a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of this as a pitch to the customer as to how you would like to brand their and why. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client. You will want to include some research to show your client that you have looked into their company as well as the market that they intend to sell. Please attach your paper as a Word document to this assignment.
Sandhya, R., & Girija, P.P. (2011). Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-Term Branding Initiatives. IUP Journal of Brand Management, 8(2), 31-60.
Fairy Liquid Case Study: Using Evocative Marketing Techniques to Boost Product Sales. (2011). Datamonitor, 1-14.
Old El Paso Case Study:Addressing the Connectivity Trend with the Meal Kit Concept.(2010). Datamonitor, 1-12.
Vaseline Case Study: Creating Stand Out Appeal in the Body Skincare Market, (2010). Datamonitor, 1-16.
Paper must include:
3-5 pages content
Reference Page –
Wikepedia is not an acceptable source for this paper should you choose to use additional sources.
Formatted and referenced using APA style (see Policies)
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.