Introduction – Zara
Q2 Identify the mission and major goals of the company.
Q4 Who is the CEO of the company? Evaluate the CEO’s leadership capabilities.
Q1 Apply the competitive forces model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry?
Q2 Are any changes taking place in the macro-environment that might have an impact, positive or negative, on the industry in which your company is based? If so, what are these changes, and how might they affect the industry?
Q3 Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across these strategic groups?
Q5 In what stage of its life cycle is the industry in which your company is based? What are the implications of this for the intensity of competition now? In the future?
Q1 *Identify whether your company has a competitive advantage or disadvantage in its primary industry. (Its primary industry is the one in which it has the most sales.)
Q2 *Evaluate your company against the four generic building blocks of competitive advantage: efficiency, quality, innovation, and responsiveness to customers. How does this exercise help you understand the performance of your company relative to its competitors?
Use Q1 and Q2 to guide your SWOT analysis; make a conclusion
Q1 *Is your company pursuing any of the efficiency-enhancing practices discussed in this chapter?
Q2 *Is your company pursuing any of the quality-enhancing practices discussed in this chapter?
Q3 *Is your company pursuing any of the practices designed to enhance innovation discussed in this chapter?
Q4 *Is your company pursuing any of the practices designed to increase responsiveness to customers discussed in this chapter?
Q5 Evaluate the competitive position of your company with regard to your answers to questions 1-4. Explain what, if anything, the company must do to improve its competition position.
Q1 Which market segments is your company serving?
Q2 What business-level strategy is your company pursuing?
Q3 How is your company executing its business-level strategy through actions at the functional level, and through organizational arrangements? How well is it doing? Are there things it could do differently?
Q1 Has your company ever pursued a horizontal integration strategy? What was the strategic reason for pursuing this strategy?
Q2 How vertically integrated is your company? In what stages of the industry value chain does it operate?
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