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International resort management

International resort management
Assignment Instructions
Murphy (2008) states that to develop long term sustainable operations resorts should aim to achieve the following four objectives;
1. Making a profit.
2. Developing an attractive and competitive product.
3. Developing an attentive and skilled workforce.
4. Becoming a sustainable operation.
Murphy (2008) further states that meeting these objectives can be assisted by academic research. For this assignment students are required to choose a selection of three areas of academic research from those listed below and then research and write a 2,000 word essay explaining how the chosen theories, models, or concepts can assist resort management to achieve the four objectives listed above.
• Business Management
• Service Management
• Value and Revenue Management
• Family lifecycle theory
• Lifestyle segmentation
• Product lifecycle / tourist area lifecycle
• Competitive advantage
• Environmental scanning
• Stakeholder analysis
• Triple bottom line auditing
• Sustainable development
This essay should be no more than 2,000 words in length (excluding headings and references) based on a minimum of 8 academic sources (journal articles and books) and contain the following components;
1. Title page – Include the essay title, your name, student number and date of submission.
2. Introduction –restate the topic, outline the essays aim and introduce the content that will follow.
3. Resort management objectives – briefly outline the 4 objectives and explain why they are important.
4. Concept, model or theory A (chosen from the list above)
a. Describe & critique the theoretical area
b. Explain how it can assist management to achieve relevant objectives
5. Concept, model or theory B (chosen from the list above)
a. Describe & critique the theoretical area
b. Explain how it can assist management to achieve relevant objectives
6. Concept, model or theory C (chosen from the list above)
a. Describe & critique the theoretical area
b. Explain how it can assist management to achieve relevant objectives
7. Conclusion – Summarise the main elements of your essay.
8. References – Formatted in the APA style.
Formatting – Place a title at the top of page one before the introduction, include page numbers at the bottom of the page, use a minimum of 12 point font, print on both sides of the page. Most importantly ensure that your essay contains full in-text referencing in the APA style.

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