The focus of this second individual essay is based on any or all of the “aesthetic” aspect of the medical industry. The essay MUST be written in a language accessible to a non-economic or non-academic audience. That is, you must write for a general audience, such as the Wall Street Journal, Newsweek or Business Review Weekly.
This task asks you to imagine you are an economist who is given a news assignment by one of these news magazines to write a 1100 word report. The report should outline and explain the negative externalities of the commercialisation of advanced medical equipment into non-medical use. Use the externalities you report to advocate (using economic reasoning) that a complete removal of these risky medical procedures for aesthetic purposes is necessary (or, unnecessary) for public safety.
This task emphasises the ability to communicate and translate academic research to a wider audience without losing the analytical content, the in-depth economic knowledge or the background of your research.
News Assignment title ~ “Beauty is only skin deep and yet the cost is much deeper”.
NB: This is a straight forward essay question. The key is to think like an economist but write like a journalist!
Features of your essay we will be directly observing:
1. Research capabilities based on the focus given for this essay.
2. Show consistency with economic reasoning and theories (Hint: Externalities).
3. Informative, analytical and creative use of economic theory and ideas and research.
4. The ability to communicate to a wider audience and capture wider interest
ONE “Industry” essay focuses on the economic issues that relate to the industry. The essay emphasises critical, analytical and integrative thinking of relevant research and previous learning in economics. This task highlights problem solving and assumes a wider community perspective. The style of the essay is directed at a general audience.
This Assessment Task relates to the following Learning Outcomes: � Create solutions that can apply to problems faced by key economic decision makers using knowledge of economic theories.
� Critically analyse economic issues and integrate and synthesise learning to make recommendations based on theories and techniques in economics.
� Develop effective oral and written communication skills and the ability to communicate knowledge and ideas to specialist and non-specialist audience and peers.
� Demonstrate an awareness of the ethical dimension of business practice
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