Topic: Consumer Behaviour (Business Management)
Order Description
The aim of this assessment is to evaluate your understanding of consumer behaviour and ability to apply appropriate theories within the given context.
Coursework details:
You are a marketing consultant currently working on a consumer research project. Some consumers are motivated and willing to engage in sustainable consumption whilst many others are not. Your client asks you to provide a critical evaluation as to what drives consumers to behave sustainably. The report must include the following aspects:
1. Critically discuss the key factors (such as motivation and barriers) affecting consumers whether or not to take part in sustainable consumption. (70%)
2. Based on your findings, make some marketing recommendations to your client. How can sustainable consumption be effectively promoted? (30%)
Important notes before you start:
• A critical review must be demonstrated in your coursework which should not be based on description. Coursework based on description is a clear fail. You must show your ability of applying the theory and using real world examples.
• Your discussion should be in-depth and specific. There is a word limit (see below). You must also avoid being too broad e.g. trying to cover much.
• You are expected to read around the subject. Your reading scope must go beyond the text book and additional reading suggested to you. For example, you must demonstrate reading evidence of academic journal articles.
Essay Style:
This is an academic piece of work and it must answer the questions stated above. The assignment should be word-processed, use Times New Roman 12-point font and 1.5 line spacing. The word limit is No more than 2,500 words including in-text references/citations but not the references list (APA 6th), and no appendices are allowed.
NOTE: Reading material as stated below was recommended in the module handbook for the entire syllabus. It may or may not prove useful for the assignment.
Reading material:
The core textbook for the module is:
Solomon, M.R., Bamossy, G. J., Askegaard, S., Hogg, M.K. (2013). Consumer Behaviour:
A European Perspective (5th edition), Pearson: England
Supported texts:
Blackwell, R. D., Miniard, P.W., and Engel J. F. (2006), Consumer behaviour (10th ed.), UK:Thomson South-Western
Hoyer, W. D., MacInnis D. and Pieters, R. (2013), Consumer behaviour (6th international
ed.), UK: South-Western, Cengage Learning
Recommended Journals:
European Journal of Marketing
Journal of Advertising
Journal of Consumer Behaviour
Journal of Marketing
Journal of Marketing Management
Journal of Product and brand Management
Marketing Review
Psychology & Marketing
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.