Case Packet: “TWA Parts (Abridged)”, V.G. Narayanan and Lisa Brem, Harvard Business School, April 4, 2013, Item # 9-113-030. 12p
Case Question: Ellen Bright, CEO of Transworld Auto Parts has initiated a process to enhance the company’s execution and strategic effectiveness by using a strategy map and balanced scorecard process. Bright has asked for your help to determine how each of the two divisions is actually performing using these scorecards. (Your paper must include a revised strategy map and balanced scorecard for the luxury division either in the paper or as an appendix; the appendix will not count towards the page limit.)
Preparation: In framing your recommendations, consider the following:
Which division manager has done a better job with the balanced scorecard project? Why?
Which division is performing better relative to its strategy and goals? Why?
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