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Business Communication: Process & Product by Guffey and Loewy, 8th ed.

Business Communication: Process & Product by Guffey and Loewy, 8th ed.
BA 205 Persuasive Communication Assignment
Grading:  100 Points
GRADING RUBRIC                                   Name:____________________________
1.    Do all of the things mentioned in the “Your task” section and other details in the prompt, taking into account all of the details experienced by your audience.  If your exercise refers to an earlier exercise, take a look at it because it will give you ideas about your audience.
2.    Appropriate opening sentence or sentences.
3.    Appropriate choice: Direct or Indirect Pattern.
4.    Use of visual markers:  Formatted for fast reading.
5.    Short sentences, but rigorously accurate in expressing your ideas.
6.    Appropriate closing, increasing your chances of “making the sale” (i.e., getting what you are persuading the audience to do)
7.    Appropriate use of You-View.
8.    Use as much of the advice offered in Chapter 10 as appropriate for the challenge at hand.  Deliberately, use appropriate persuasive techniques.
9.    Integrate lessons you’ve learned earlier in the course, as appropriate.
10.    Demonstrate English usage (i.e., grammatical) correctness; extra deductions from concepts we’ve gone over.
11.    Express a tone (by means of word choices and sentence structure) proper to the situation.
BA 205 Persuasive Communication Assignment
Grading:  100 Points
Assignment:   complete one of the following exercises beginning on page 362 at the end of chapter 10 in your text:
•    10.9 Persuasive Request:  Seeking Dumps for TV Makeovers (Don’t choose a telephone script; choose the persuasive message.)
•    10.21 Persuasive Organizational Message Flowing Upward:  Tipping Not Optional
•    10.22 Persuasive Organizational Message Flowing Downward:  Saving Cash on Shipping.
Include all of the relevant details from the exercise description in your argument.  Do all of the things mentioned in the “Your task” section.  Anticipate and address all of the needs you know or can easily infer about your audience.
Deliverable:  Write about a page.  To earn maximum points:
1.    Use as much of the advice offered in Chapter 10 and from class as appropriate for the challenge at hand.  Particularly, ensure that you use the AIDA (p. 334) approach to successful persuasive messages taught in your chapter.
2.    Integrate lessons you’ve learned earlier in the course, as appropriate
3.    Demonstrate English rules correctness; extra deductions for errors we’ve gone over.
4.    Express a tone proper to the situation.
5.    You are writing your words in a word processor document.  Make the document look as much as possible like the format of what you’re writing (i.e., email memo, letter, etc.).
6.    In short, create a written performance with a great likelihood of persuading your audience.
Note:  For more grading details, see the grading rubric for this assignment.
Delivery:  By the deadline, submit to SafeAssign on the Assignments page in Blackboard.

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