100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

An analysis of an ad campaign

An analysis of an ad campaign
Order Description
Format: Report
Word Count: 2,500 words [+/- 10%] to exclude visuals/ads/bibliography.
Project: An analysis of an ad campaign of your choice. An ad campaign refers to a series of ads. Your report must have the Consumer Buying Process as a main theme. You have to compare 3-4 ads from the same ad campaign.
Choose e.g. Mercedes Benz or something appropriate.
Guidelines: The ad campaign you choose must provide sufficient material for a full analysis
The campaign should have appeared across a range of platforms i.e. TV, Radio,Posters[Billboards], Online etc.
Sourcing: You will to need identify the media where the campaign appeared. It is not sufficient to source say, YouTube – you must identify where the original campaign appeared.
Copies/visuals of the actual campaign must appear with your report.
Strongly recommend the use of “thumbnails” as visual support for your commentary throughout.
Buyer Behaviour – Summative Assignment
100% Individual coursework
Choose an advertising campaign you have seen. It can be taken from any media and can be something you thought was really effective or not. Remember this is all about how you perceive things and you need to justify every point you make!
You will need to consider:
WHO? Who is the advert targeted at? Paint a picture of the consumer using your knowledge of segmentation variables.
WHAT? What brand or services are being offered? What are the features and benefits?
WHEN? For what occasion is the product/service being advertised for? Is seasonality involved?
WHERE? Where is the advert positioned? Is this important?
WHY? Is the advertiser informing/selling?
Perception – Colours used/text/models used/celebrity endorsers. Are these used correctly in your opinion?
Buyer Process – What stage of the buyer process is your advert aimed at?
Involvement Levels/Risk Perception? Are they high, medium or low? What types of risk are displayed?
Marketing Mix elements:
• Product – what are the features and benefits? How effectively does the advert communicate the brand to you?
• Pricing – do the adverts contain information about pricing? Why / why not?
• Place – what distribution strategies are being used in your industry? How much information (if any) is given about this in the advert? Does the advert tell you anything about distribution?
• Promotion – What are the promotional objectives and how effectively are they achieved in your opinion? What does the choice of media tell you about the promotion strategy of the company?
Critique and recommendations – you should conclude with a critique of the approach the advertiser has taken and make some recommendations. Do not simply describe what the advertiser has done or summarise what you have already said in your report. A critique is a critical review in which you give an evaluation, stating what you think is good and what you think could be improved. If you think the advert is good, what is it that is good about it? If you think the advert is bad, why is it bad and how could it be improved?

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Custom Writing Service

Instant Quote
Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!