Advertising and the Body
Advertising and the Body:
For this assignment, you are asked to watch the video Killing Us Softly 4 by Jean Kilbourne. After viewing the video, look through recent popular magazines, hardcopies or on the Internet, and see if you can find advertisements that objectify women in order to sell a product. Or watch some TV commercials or browse the Internet or the YouTube for some current ads. You can look for beer commercials; commercials for food, chocolate; detergents or any house cleaning products. Study these images in the context you have chosen, then write a short paper (about 2-4 pages, double-spaced, font 12) about how advertising objectifies women in order to sell products, and how this objectification creates “the sexualization of culture.”
This assignment asks you to go one step further, by examining the influence of advertising on you personally and your self-worth, but also how you believe advertising affects other women and men. This paper should be two or three double-spaced typed pages. Include your ad with your essay. You are required to use articles from your lessons (or others found by you) to support your argument.
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