With reference to your research ,to what extent do you think that adopting a localisation strategy is essential for the successful achievement of the aims and objectives for Multinational Companies ?
Choose 2 Businesses to base your essay on .
Please see the list below for suggested key terms to use in your essay to maximise your marks .
NOTE-you do not need to use all key terms ,but select and apply them to the 2 Businesses you have chosen to base your essay on .
.Incorporated business .Profitability
.Shareholders .Fixed costs
.share value .Variable cost
.Capital .Break even
.Mass market .Gross profit
.Market research .Net profit
.USP .Leadership style
.Branding .Scientific decision making
.Segmentation Opportunity costs
.Marketing Mix .Trade off
.Product life cycle .External environment
.Boston Matrix .Business cycle
.Price elasticity demand .Competitor
.Promotional mix .Competieveness
.E/M-commerce .Disposable Income
.Digital marketing .Capital intensive
.Conflict of interest .Efficiency
.Workforce Planning .productivity
.Recruitment .Economies of scale
.Training .Diseconomies of scale
.Employment legislation .Specialisation
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