When something is considered to be “old school”, it is an attitude, product or method from the past. When something is considered to be “new school”, it is an element of contemporary times. For example, sending a birthday card in the mail is considered by many to be “old school” while posting birthday greetings to someone’s wall on FaceBook can be considered as “new school”.
Address the following questions in 2 pages (total, not per question), double spaced, Times New Roman font 12 point size. This assignment requires analytical, original thoughts combined with what we have discussed in class and what you have learned from the assigned readings. Also, you may wish to do some further reading on personae development on your own.
Exercise – Old School vs. New School and Use of Personas and Social Media Sites
a. Market an “old school” product to YOURSELF based on your personae – example of product, COFFEE – using ONE social media sites you use
As we discussed in class, there are many facets of personae development. As an in-class exercise, as a group, we created the personae for a young professional, married, with two small children. We looked at his goals, fears, etc. Using that model of personae development as a base, create your own personae. Then, choose a product to market to that personae. You are choosing the product, the type of company, etc. as we discussed in depth. You next look at which social media site you use and based on that personae, create an ad that would run on social media site. You need to discuss what the ad would say and why this would connect to your developed personae.
b. Market a “new school” product to a person you admire in the business/professional world based on the master statuses of that person and using the social media site you presume they use. For example, you might market the Apple Watch to Oprah Winfrey using Facebook because during your research, you learned that Oprah has a large Facebook presence.
As we discussed in detail in class, there are master statuses that each person has (mother, father, sister, brother, student, business person, etc). We talked about how we can share certain master statuses with people who we admire in the professional world. For example, Oprah Winfrey is a woman and a successful business person. Market a “new school” product to a person you admire in the business/professional as indicated in the paragraph above. Choose a product, the type of company and based on research you do, create an ad that would run on the logical choice of social media site. You need to discuss what the ad would say and why this would connect to that person’s personae. Talk about the master statuses that person has. Also, discuss the master statuses you share with that person.
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