During this course you will prepare and submit a number of short papers on a series of topics. These papers are an opportunity for you to demonstrate your understanding of concepts drawn from the module and the course.
The short paper activity for this module entails the revision of a specific business communication message. For this assignment, read the following email draft and:
• Analyze the strengths and weaknesses of each sentence.
• Recognize the overall purpose/goal of email correspondence in a business environment.
• Revise the message so that it follows the guidelines outlined in your textbook.
The message was written by the marketing manager of an online retailer of baby products in the hope of becoming a retail outlet for Inglesina strollers and high chairs. As a manufacturer of stylish, top-quality products, Inglesina (based in Italy) is extremely selective about the retail outlets through which it allows its products to be sold.
Our e-tailing site, www.BestBabyGear.com, specializes in only the very best products for parents of newborns, infants, and toddlers. We constantly scour the world looking for products that are good enough and well-built enough and classy enough— good enough to take their place alongside the hundreds of other carefully selected products that adorn the pages of our award-winning website, Bestbabygear.
We aim for the fences every time we select a product to join this portfolio; we don’t want to waste our time with onesey-twosey products that might sell a half dozen units per annum— no, we want every product to be a top-drawer success, selling at least one hundred units per speci?c model per year in order to justify our expense and hassle factor in adding it to the above mentioned portfolio. After careful consideration, we thusly concluded that your Inglesina lines meet our needs and would therefore like to add it. (Bovée & Thill, 2012)
Bovée, C. L., & Thill, J. V. (2012). Business communication today (11th ed.). Upper Saddle River, NJ: Prentice Hall.
You must follow the following format and guidelines for all short paper assignments:
Title Page: Include your name. the paper title, course title, instructor’s name, and date.
Introduction: Discuss the purpose of the paper in succinct, declarative sentences. The introduction should offer a preview of the paper and its value, and be based upon the concepts studied in the course.
Discussion Content: Present relevant and legitimate information to support your purpose or argument and display evidence of an in-depth analysis of the topic.
Conclusion: This should be a summative paragraph which includes what you learned from rewriting the message.
References: A minimum of one reference must be used to support your discussion. Document all sources according to APA Style.
Your paper should be submitted as a Word document (.doc, docx or .rtf) file and adhere to the following guidelines:
Be 1-2 pages in length (not including the title and the reference pages).
Be double-spaced, in Arial or Times New Roman font, with a font size between 10 and 12 point.
The margins should not exceed 1″ on all sides.
Follow APA guidelines for formatting [PDF file size 131 KB], including the title and the reference page.
Compose your work using a word processor (or other software as appropriate) and save it frequently to your computer. When you’re ready to submit your work, click Browse My Computer and find your file. Once you’ve located your file click Open and, if successful, the file name will appear under the Attached files heading. Scroll to the bottom of the page, click Submit and you’re done. Be sure to check your work and correct any spelling or grammatical errors before you post it.
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