Topic: Marketing Design and Innovation
Write a critical reflective essay on your journey of discovery through the module, set within the context of the learning outcomes. In particular, describe how the course challenged your thinking, brought to you new and interesting ideas and concepts, or, presented approaches to the topic with which you may have disagreed Use Gibbs Reflective Cycle Introduction – Why I came to the course – I came to study for the MBA because I had just completed mu undergraduate degree, I am desperately looking for a job and I wanted to remain academically active while gaining the practicality which the MBA affords.: The course was not new to me because in my undergraduate Marketing Degree I had done both marketing and innovation as two separate courses. The course, its duration (3 rigours days of 8 hour sessions. The base text taught was Trott (seven lectures). The lecturer used a combination of powerpoint slides and video to bring clarity to the various concepts, theories and models associated with MDI. While I had done both marketing and innovation separately,, the combination was new to me and At times I felt overwhelmed with the amount of work I had to cover in such a short period. But my love for marketing motivated me. I learnt a lot from this course . The teaching style of the lecturer, though quite unassuming was always spot on with his communication. The reflective essay is only one part of the assignment and in doing the other part which was about a critical analysis of a product was oh so time consuming but enjoyable. I learnt about the characterists needed for firms to be innovative and this was particularly important to me because I hope to open my own business some day. I learnt about uncertainty quadrants, the virtuous circle (please expand) innovation strategies (please expand) and tacit knowledge (please expand). the S curve and phases of innovation was of particularly important to my learning in this course (please expand. Of particular relevance is my learning on disruptive vs incremental innovation. This showed me how success could be built one piece at a time as changes in customers taste grows incrementally. I learnt about the golden ratio and what it means for product attractiveness……expand Most interesting to me were the topics on brand because as indicated my focus is a career in marketing . Evaluation How I found the course Situation Future Plans Please expand on the concepts. You may want to get the concepts, models and theories from trott
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