strategic management
Order Description
Tips from tutor: The answers MUST focus on strategic change. There is a new case study to focus on here (Faslane). I strongly suggest you refer to Chapter 14 of the 10th edition of Johnson et.al. (the 9th is also fine, and is available on your online reading list) so that you are clear what I am looking for (types of change, e.g. evolution, revolution – levers of change, e.g. creating sense of urgency, changing the paradigm). Focus on describing the theory (don’t use too many words) and then applying to the case study – which levers are being used here? Again, you should be critical – which levers are used well/badly? Which ones aren’t being used, that could be used?
Task:
Read the case study on managing change at Faslane on page 495 in Johnson Scholes and Whittington (2009) 9th edition (available on Blackboard) and answer the following questions
1. Critically evaluate the types of change being pursued atFaslane
2. Critically evaluate the levers of change being used. Outline any others that may have been applied
3. Assess the effectiveness of the change programme
Learning Outcomes
This assignment addresses the learning outcomes for the module and will be assessed on your ability to demonstrate the achievement of this outcome in relation to the set question. This learning outcome is:
Critically review the conceptual and theoretical bases of the Strategic Management process and to evaluate the application and implementation of Strategic change
Guidelines:
Your report should:
• Be an individual piece of work
• Not exceed 1,500words
• Use academic theory and credible sources
• Be fully referenced and sourced
Marking Criteria:
Your case study report will be assessed on your ability to fulfil the following criteria:
Demonstrate an understanding of the keyconceptsof Strategic Management theory 20%
Identify and explain theoretical links to the practice of StrategicChange Management 30%
Demonstration of critical analysis and evaluation 40%
Overall presentation, style and layout including referencing 10%
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