Semester: E 15
Module Code: PM 303
Module Title: Strategic Management
Programme BSc (Honours)
Level: Level 6
Module Leader John Threlfall
Format: Strategic Report. Group format (no more than 4 per group)
2,500 words (with 10% plus or minus leeway) plus Appendices
50% of overall mark for the module.
Any special requirements:
The Report should be submitted on the Student Portal
Along with a Turnitin Report.
Deadline date for submission: Week 10 Friday 11th December
Learning outcomes to be examined in this assessment 1. Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies.
2. Analyse the internal and external influences on corporate objectives and strategy.
Percentage of marks awarded for module: 50% of the total marks for the module
Assessment criteria Explanatory comments on the assessment criteria Maximum marks for each section
Content, style, relevance, originality Clear demonstration of rigorous research from recognised authoritative sources.
Relevance of Content to the task at hand
Originality of Content
Format, referencing, bibliography Harvard 10 %
Constructive critical analysis, introduction, conclusion Demonstration of a clear understanding of the issues facing the organisation.
Effective application of academic models to the selected firm
Evaluation of key factors highlighted 50%
Candidates must clearly label their ID Number on additional separate reference, formula or answer sheets.
One of the most recent leading developments in the business world has been the rise of new types of business models which completely revolutionize the workings of industries sometimes decades, if not centuries old. This level of change has impacted on a wide range of industries ranging from retail, banking and books to now even revolutionizing previously untouched business areas such as transport, hotels, education and music.
This assignment requires students to conduct a strategic analysis of both the internal and external environment relating to one of the following leading technology and online companies:
Students are required to examine the strategic choices facing this organization and evaluate these choices as to their suitability, acceptability and feasibility. You should also provide a critique of contemporary strategic management research and practice within your report.
All group members are required to participate
Assignment Task: 50% of the overall mark for the Module
Strategic Report to Board of Directors
To: Board of Directors
Subject: Strategic Review
Please Note: Each of the following eight sections must be addressed.
1. 1. Executive Summary
Provide a concise summary of the key issues identified within the report
1. 2. Corporate Objectives
Put forward corporate objectives for your selected company for the coming year. Include both financial and strategic objectives.
3 External Analysis
Conduct both of the following tasks
3.1 Macroeconomic Analysis. Conduct a PESTLE analysis for the chosen firm.
3.2 Competitive Analysis. Utilise Porter’s Competitive Forces for your analysis
4 Internal Analysis: Strategic Capabilities
Conduct both of the following tasks
4.1 Resource Audit, distinguishing between Basic and Unique Resources
4.2 Analysis of Functions of the business and Core Competencies
5 Basis of Competitive Strategy
5.1 Analysis of Bowman’s Strategy Clock. In your answer identify which of the available positions does the firm take and
– Identify Key Market Segment(s) targeted within chosen business area e.g by age, income, lifestyle etc.
– Briefly analyse the various practices the firm adopts to sustain their competitive advantage and meet customer needs.
6 Strategic Choice
In the light of the preceding sections, examine the key directions for future growth for the selected company. Using Ansoff’s Matrix, examine each of the 4 options available, detailing what each choice would possibly entail
– Market Penetration
– New Product Development
– New Market Development
7. Strategy Evaluation
Choosing one of the options of Ansoff’s matrix assess the level of
Facts & figures, academic opinion and commentary from industry experts may all be utilised to aid evaluation and justify selection. Please consult class notes and key texts such as Johnson, Scholes et al. (2015) regarding these strategic concepts.
8. Conclusion and recommendations
Conduct an overall summary of the strategic issues facing the selected company Examines how the selected company can
• Make the most of their strengths?
• Circumvent weaknesses?
• Capitalize on opportunities?
• Manage their threats?
A SWOT analysis with bullet points is not required here, instead focus on key issues raised in the report.
Total marks for Report: 100
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.