I the organization I picked is the hotel chain Ibis.Students are required to produce a report that identifies and justifies how they
could improve the service design of a chosen organisation using service design
theory and practice from the module.
Students must choose a multi-unit service based organisation in the leisure and hospitality sector
(restaurant, pub, hotel, entertainment venue etc.) and then attempt the following tasks:
Task 1: ‘Explore’ the organisation’s existing service design using service design tools and
techniques (to include evidence of mandatory site based observations). Analyse the
chosen organisation’s service design using relevant theory and frameworks.
Compare and contrast the service design with the chosen organisation’s closest
competitor. Identify a problem or problems with the chosen organisation’s service
design.
Task 2: ‘Create’ to identify and develop service design improvement solutions and
recommendations that solve the problem or problems identified in Task 1 and
demonstrate service design thinking.
Task 3: ‘Reflect’ to produce an account of how you have reached your improvement
recommendations by documenting and reflecting on your own service design
practice (further guidance will be provided on Moodle). Students should avoid
purely focusing their reflection on their final design solution. The reflective account
must include the feedback on your recommendations received from (a) potential
service users and/or; (b) colleagues from your action learning set (ALS) group
(essential) and (c) what you would do differently if you could start your design
process again from the beginning.
All tasks are assessed according to the criteria in the marking scheme provided and all criteria are
weighted equally.
Students need to ensure that the organisation they choose has been pre-approved by the module
tutor before they start work on their assignment. The chosen organisation or site cannot be the
same as another student’s based on a first come first served principle. Evidence of service should be
collected from both primary research (such as observations) and secondary sources (market
research reports available through the library for example). Refer to the Service Design tools and
technique sessions for ideas and methods on how to collect evidence. Evidence should be
documented in the spirit of the service design methodology with appropriate analysis and
commentary.
Observation data should be focused on site based customer / employee interactions. Students will
achieve higher marks for multiple site visits that are sufficiently detailed and structured. Students
should avoid presenting observational data that is just their own personal experience without other
perspectives from different stakeholder groups. The assessment should refer to relevant theory and
frameworks.
Report Structure and Submission Requirements
Use the Service Design Process as taught in class to structure the submission into ‘steps’. The
submission should be in report style (headings, sub-headings etc.) and reproduced in colour.
Students should use the third person throughout unless it is a personal reflection (i.e. Avoid using
‘I’). Hand written work should not be submitted, however diagrams and other pictures appropriately
and neatly hand annotated inserted as scans are permissible. A3 sheets or larger can be digitally
submitted. If in doubt, discuss with your tutor before submitting the report.
The target word count is 3000 words +/- 10%. Submissions that do not meet the target word count
will be penalised on a sliding scale in accordance with Faculty policy. References are not included in
the word count. Appendices are permissible, up to six sides of A4. The report should use the Harvard
referencing system (for which a guide is available on the module Moodle site).
Use of full colour diagrams and images, video and other media are positively encouraged but ensure
that all file formats can be opened and accessed using MS Office Word, PowerPoint (with embedded
video and audio acceptable),Paint and Adobe PDF. Discuss other file format opportunities with your
tutor. Work that is accessed on the internet via links in the main body of the report is not
permissible.
Re-sit Students Only – additional assessment requirements
Students who are re-sitting the module need to choose an organisation that is different to their
previous attempt(s). Approval must be sought via email from the module tutor before starting work
on the re-sit attempt.
Re-sitting students should attempt all the elements of their first attempt assessment brief excluding
Tasks 3(b) and 3(c). Instead of Tasks 3(b) and 3(c) students must reflect on the differences between
their last attempt and their current attempt and the assessment feedback they received, highlighting
what they have done differently to meet the assessment requirements of the module in their next
attempt.
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.