Sample Persuasive Message
Order Description
Identify three behaviors inherent in e-tailing. Note the communications medium in which each behavior occurs.
Explain how each medium enables e-commerce.
Analyze each behavior using the communication process. The analysis should include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback.
Develop a sample persuasive message aimed at a virtual audience.
Compose a 1,050- to 1,400-word paper that includes your sample persuasive message and demonstrates how the reviewed messages enable e-commerce.
A Basic Communications Model
The Basic Communications Model is the starting point for analyzing the communications process in terms of the intent of the sender, the needs of the receiver, and the elements of the communications environment.
Use the model as your starting point when analyzing messages in your assignments.
The communications model above shows the basic components present in a simple two-way exchange of information. Every communication, whether it is real-time, such as with a face-to-face meeting or a telephone conversation, or asynchronous, as with e-mail and fax, involves the following:
• The environment in which the communication takes place
• A sender or encoder who starts with a purpose
• A message created to accomplish the purpose through the following:
o Content, or the words and images
o Media, or the format in which the content is presented, such as audio, text, video, or multimedia
• Technology, which is made up of the following:
o Encoding and presentation tools
o Channels, or data networks appropriate to that technology
• Noise, which is anything that reduces the likelihood of the message being interpreted the way the sender intended
• A receiver or decoder who interprets the message
• A feedback message that reverses the process
Note. A more advanced communication model would consider multiple parties, the different types of each component, and the perceptual filtering of a message done by both the sender and receiver—the characteristics, thoughts, and emotions of all parties that contribute to the message’s formation and interpretation.
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