100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Q270: Experiments and Models in Cognitive Science

Q270: Experiments and Models in Cognitive Science
Implicit Attitudes Test
Laboratory Demonstration:
Make a judgment of either 1, 2, 3, 4, or 5 on the following scale, rating whether you prefer white people to black people, or vice versa.
I strongly prefer white people
I slightly prefer white people
I prefer white and black people equally
I slightly prefer black people
I strongly prefer black people
2. Half of the class, randomly determined, should run “Race Test 1” first and then “Race Test 2,” and the other half of the class should use the reverse order.
In each test, you will be asked to categorize faces and words. If the item belongs to Category 1, press the “1” key at the top of the keyboard. If the item belongs to Category 2, press the “2” key. Press the keys as quickly as you can without making errors.
For “Race Test 1,” black faces and positive words (such as “good”) belong to Category 1; white faces and negative words (such as “lose”) belong to Category 2.
For “Race Test 2,” black faces and negative words (such as “lose”) belong to Category 1; white faces and positive words (such as “good”) belong to Category 2.
3. When running “Generic Laboratory,” specify “Race Test 1” or “Race Test 2” as your file of trials. Set the font size to 24 and the font to Helvetica. Then give yourself about 20 practice trials by selecting “run” and then clicking in the “abort experiment” box after 20 trials have passed. When running the actual experiment, set “repetitions of trials” under the “Set up Experiment” tab to 3 so that you’ll see each of the 20 words and 20 faces 3 times each (yielding 120 trials). Respond slowly enough so that you make only few errors. When you’re done, record your response times and accuracy for the different types of items.
4. Run yourself in the other condition, giving yourself 20 practice trials first.
5. Anonymously enter your response time data on correct trials into a single row of a data table for the entire class with the following 8 columns (pos = positive words, neg = negative words):
Test1 Test1 Test1 Test1 Test2 Test2 Test2 Test2
Black pos white neg black post white neg
Also record your accuracies on another 8 columns, in the same order of conditions.
The class will eventually find average response times and accuracies for the four “Race Test 1” trials, and an average for the four “Race Test 2” trials, and run a paired T-test to see whether these two respone time (or accuracy) averages are different. You may also be curious about whether the difference between Test 1 and Test 2 are found for the individual columns. For example, other researchers have found a “other race advantage”: even though white people are better able to learn names for white faces than black faces (e.g. learn that “This face is Joe”), they are better to categorize a black face as “black” faster than they can categorize a white face as “white.” Do you find the same effect?
1. Some white person might argue, “I responded more slowly in Race Test 1 than Race Test 2, but that doesn’t mean I’m racist. It’s just that the popular media and the mainstream culture have trained me to automatically associate black people with certain negative words, including those used in the experiment. I don’t have a negative unconscious attitude toward black people. It’s just that I associate certain words with blackness due to their pairing in my environment.” Describe an experiment that would distinguish between (1) relatively slow responses on Race Test 1 because black faces are automatically associated with particular negative words, and (2) relatively slow responses on Race Test 1 because people have (unconscious) negative attitudes toward black people in general (and don’t just have particular word-to-blackness associations). In describing your experiment, be very clear about what pattern of results would indicate (1) and what pattern would indicate (2).
2. Some white person might argue, “I responded more slowly in Race Test 1 than Race Test 2, but that doesn’t mean I’m racist. My automatic response might link blackness with negative things, but I don’t act on the basis of this automatic response.” Describe an experiment that would reveal whether performance on the implicit attitude test (IAT) is related to actual acts that can be construed as racist. For this purpose, interpret “racist” to mean “discrimination against a person on the basis of their race in situations where race is not relevant.” Be clear about how you operationalize racism in your experiment, and about how you would statistically evaluate the claim for a relation between the IAT and racist acts.
3. [This is a challenging question, but can be answered in many ways]. Describe an experiment that would test whether white people have unconscious negative attitudes toward black faces using the process dissociation framework described in class and in Jacoby & Kelley (1992). By this framework, you will need to create an “exclusion” task (“Don’t make response X if you consciously know that Y”) and an “inclusion” task (“Make response X if you consciously know that Y”). The hallmark of this approach should be that white subjects make some kind of negative response when a black face is present if they are unconscious of the black face, but make a positive response if they are conscious of it. Describe the stimuli and tasks that you would use. What pattern of results in your experiment would indicate that white subjects have unconscious negative attitudes toward black faces (giving sample response percentages for exclusion and inclusion tasks will help you to be precise)?

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Custom Writing Service

Instant Quote
Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!