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public relations theory

public relations theory
Order Description
� To introduce and develop research skills in public relations
� To demonstrate an initial understanding of the body of knowledge, concepts and theories relevant to public relations
� To develop ability to write concise prose in an academic context
Task (1800 words):
Analyse how two of the theories discussed in the Week 3 lecture are relevant to one of the following issues currently covered by the media:
� a specific environmental or political issue;
� illegal drug use; or
� anti-terrorism sentiments.
The paper is to be presented as a formal academic essay. No headings should be used, however there should be a clear structure that leads from one point to the next
and supports an overall position or argument throughout.
Referencing Style:
Harvard Referencing Style – both a reference list and bibliography are required in the essay to provide evidence of background reading and research.
Marking criteria:
Students will be assessed on:
� Understanding of theoretical perspectives and how these apply to the topic;
� Quality of written expression, including appropriate use of grammar, spelling, punctuation, argumentation and originality by: introducing and stating the position and
direction of the argument clearly; addressing the question and developing an argument throughout; bringing the discussion to a logical conclusion that supports the
argument and addresses the essay topic; and is well structured, fluent, succinct, precise and a pleasure to read; and
� Evidence of broad and skilful research and the correct use of Harvard style referencing.

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