choose an organisation or business and produce a report elaborating on the key strategic and operational issues faced by the operations manager(s) in this particular organisation / business.
The first part of the report, focusing on the more strategic issues of the business should identify the customers and markets supplied by the operation and the products and services supplied to them. The report should identify the ‘market order-winners’ and ‘market qualifiers’ and establish their relative importance for alternative customer segments.
The second part of the report, focusing on the operational issues, should seek to identify and clarify how the operation functions and supports the market that it serves. What service delivery system(s) or manufacturing process(es) does it use? What infrastructure does it use to manage these delivery systems? And how, together, do these support the market(s) that it serves? A detailed and relevant description should be made of the various components and appropriate diagrams should be used to help explain this.
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