Nation and co-branding are relevant concepts in Olympics sponsorship. Assess the branding strategies in such an arrangement through an in-depth case study.
• An effective case study essay should have an adequate balance of theory and data which you have compiled to compose the case study.
• An effective case study would highlight the issues and problematise the areas under scrutiny, identify and critique relevant literature, build a case study through multiple sources, analyse the branding strategy with relevance to the theoretical area or concept under study (including constraints in some of the branding strategies that may have been employed and be able to make further recommendations on the branding strategies).
• The pertinent categories within your essay should include;
-Introduction i.e. definition of area, terms, direction of essay, problematisation of the topic under scrutiny
-Literature review and Critique
-One in-depth case study of a brand or a comparative study (compiled from multiple sources including academic and non-academic repositories), it should draw on the relevance to the theoretical remit, include analyses and constraints of the branding strategies as well as further observations and branding recommendations.
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