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Multinational Enterprise

Chosen Company is Tata Motors – Multinational Enterprise
Note: It is a group assignment and my part is. What is in first page of this document. Full assignment is from 2nd page.
Application of Internationalisation Theories                700
Apply International Business concepts, especially internationalisation theories, to explain the internationalisation of the company you have chosen for your report. You do NOT have to apply ALL theories that were discussed in the lectures. You can apply a single theory or more theories to your case.
For example:
?    Uppsala model (e.g., Johanson & Vahlne, 1990)
?    OLI Paradigm (e.g., Peng & Meyer, 2011)
?    Springboard perspective (Luo & Tung, 2007).
?    LLL framework (Mathews, 2006)
NOTE Apply  2 theories, 1 uppsala model and 1 another theory from above.
Reports should be fully referenced, applying theoretical concepts and frameworks discussed in this module on the selected case study. Full regulations and guidance on writing are given in Royal Holloway University of London – School of Management Student Handbook. You can hand in your reports early, but no later than the deadline specified by your course administrator. You are strongly advised to keep a copy of your work.
Marking criteria for the group and the individual report:
Style and presentation of the report: 10%
Application of International Business concepts: 30%
Depth of research: 30%
Coherence and justification of all arguments: 30%
Johanson, J. & Vahlne, J.E. (1990). The Mechanisms of Internationalisation.International Marketing Review, 7(4), pp. 189-210.
Luo, Y. and Tung, R.L. (2007). International Expansion of Emerging Market Enterprise: A Springboard Perspective, Journal of International Business Studies, 38(4), pp. 481-498.
Mathews, J.A. (2006). Dragon multinationals: New Players in 21st century globalization. Asia Pacific Journal of Management, 23, pp. 5-27.
Peng, M. & Meyer, K. (2011). International Business. Cengage Learning. Chapter 6: pp. 171-182.
Below is for reference for assignment write how the whole assignment looks like by I want you to do my part only.
Individual Report (Word Limit: 2500 words)
?    Brief introduction of emerging market multinational
?    Type of emerging market multinational
Analysis of Emerging Market where the company is based
?    Demonstrate in which way the country where the multinational is based represents an emerging market
Internationalization Path of Company
?    When did the company start to internationalize?
?    Sequence of market entries / which markets did they enter at an early stage, which markets at a later stage?
?    Speed of internationalization
?    Entry modes and subsequent changes
?    Targeted market niches/ How does the company compete in its market?
Application of Internationalisation Theories
Apply International Business concepts, especially internationalisation theories,toexplain the internationalisation of the company you have chosen for your report. You do NOT have to apply ALL theories that were discussed in the lectures.You can apply a single theory or more theories to your case.
For example:
?    Uppsala model (e.g., Johanson & Vahlne, 1990)
?    OLI Paradigm (e.g., Peng & Meyer, 2011)
?    Springboard perspective (Luo & Tung, 2007).
?    LLL framework (Mathews, 2006)
Also other International Business concepts discussed in the lecture, or in other modules, can be applied to analyse the internationalisation of the company.
Conclusion –
?    Evaluate the internationalisation of the selected company and summarize the key points of your analysis
?    Suggestions for future management: Based on your analysis, give recommendations for the future (this may also include suggestions for companies from emerging markets that are planning to internationalise)

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