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Marketing research

Marketing research
The current Pope Francis is determined to spread the word of Mercy throughout the world by promoting the organization of a worldwide “Jubilee” not only in Rome but throughout the world. It is nonetheless expected that the bulk of visitors will flock Rome from December 2015 on through December 2016.
As the success of the Jubilee will hinge on the arrival of millions of tourists from all over the world over an extended period of time, your project will be geared to identifying key attributes of a touristic product (core, fair participation, augmented which includes other attributes you will define) which will guarantee a high level of satisfaction on the part of foreign nationals. You will be able to tap into the likes of your fellow students to develop a panel of foreigners which will resemble the tastes and demands of yet other foreigners. You will use non statistical sampling and theoretical saturation to establish an adequate sample size.
For all the reasons stated before, you will work on developing
A) a panel of foreigners representing the most active Jubilee 2015 nationalities (top 5) AT LEAST 20. B) definition of core and augmented product attributes for one main target segment.?C) top five Italian venues (i.e. Vatican, Catacombs, Colosseum, Roman Basilicae plus some other sites
like Assissi, Norcia etc)?D) ethical issues related to the data collection and solutions you worked out…?E) an indication on how you assure for reliability and validity of the research design.
The student must identify his/her own research problem describe and discuss the overall seven-step research process in practical terms, and actually conduct his/her own mini- research project, starting with problem formulation and including secondary research and primary research from the research briefing to actual data collection, hypothesis, research design, data analysis and final research report, the 7 step are related of the Jubilee. all the essay is related on the jubilee

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