Marketing Assessment
Need the following research on Chick-fil-A for a group project and paper that we are writing. The paper should provide an overall assessment of the marketing strategy
and plan of the organization. Please cited your reference for each questions. You should address issues such as:
What is the mission of Chick-fil-A?
What is the marketing strategy that supports this mission?
How do they segment the market?
Who is their target audience?
Describe the major brands the company markets:
What is their positioning strategy?
What are the points of differentiation and what differentiation strategy do they use?
Where is the brand in the product life cycle?
Discuss the pricing approach and strategy for the major brand?
What types of marketing communication does the company use? Is it different for different brands?
What is your assessment of the effectiveness of the company’s marketing efforts? In particular, how well does marketing support the strategic objectives of the company
and assist in accomplishing its mission?
In your opinion, does the company integrate a Christian ethical world view into its strategic product/service branding decision making and conduct in the marketplace?
If so, how and why? If not should they?
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