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Market research challenges and marketing decision making in emerging market of Cambodia

Market research challenges and marketing decision making in emerging market of Cambodia
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Assignment 1:
ASSESSMENT WORTH 50% of total subject.
Market research challenges and marketing decision making in emerging market of Cambodia
Subject: Marketing and Communication Information and Decision Marking
Key Words:
Marketing research
emerging market
challenge for companies
growth opportunity
marketing managers
marketing Decision making
reliable market research
How to structure your writing:
ONLY 3 PARAGRAPHS ON THE PITFALLS to marketing research the emerging market of Cambodia.
describe each pitfall listed above of conducting research in emerging markets.
relate specifically to Cambodia
how each pitfall affects valid and reliable market research results.
How each pitfall affects the marketing decision making.
Assignment description Indochina, referred to in the past as French Indochina, is a region of Southeast Asia including Cambodia. Cambodia provide big growth opportunities for international businesses. However, decision making in such markets is fraught with potential risk – much of this risk stems from poor quality information upon which decisions are made. Enhancing the quality of such market information is therefore of paramount importance to the marketing manager. Conducting market research in emerging markets like Cambodia significant challenges for companies. This assignment requires you to select three of these generic market research challenges and discuss them in relation to Indochina. For each you must describe the challenge and consider the risk it poses to reliable market research and effective marketing decision making. NB. For this assignment you must focus specifically upon challenges for international marketing research and decision making, i.e., not general international marketing considerations. Purpose
The assignment will: • Get you thinking about a contemporary and growing concern for marketing managers in a major emerging Asia Pacific market – Indochina. • Develop your understanding of decision making risks and the potential barriers to reliable market research. • Require you to critically evaluate the implications of these barriers • Help develop skills in desk research (library and Internet search), collating, presenting and interpreting information, as well as the ESSENTIAL SKILL of accurate referencing. • Develop your skill in writing concisely and to the point.
Assignment tasks International marketing research presents the international marketing manager with many potential barriers to obtaining reliable and accurate market information.

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