Introduction to tourism
Aim of this assignment
This assignment should demonstrate your analysis and understanding of the range and scope of the current tourism sector. The focus will be on evaluating the ways in which the tourism sector is altering and developing to meet current demands from customers/clients.
Task
Produce an analysis of the UK tourist industry for the PR Manager of the Regional Tourist Board.
This report should include at least the following:
• Definition and explanation of the terminology and concepts used in the various areas of the tourism industry.
• Description of the characteristics of the various areas in the tourism industry.
• A critical review and analysis of the different sectors of the tourism industry, their strengths and differences between sectors and regions.
• A critical evaluation of the issues which might influence the growth of the different sectors both nationally and regionally.
• Recommendations on how the Regional Tourist Board should proceed in developing their PR strategy to meet the evolving trends and issues.
It is expected that you will use a wide range of relevant theories and research to support the points, arguments and recommendations you make in this assignment.
Presentation
• The word limit for this assignment is 3000 words.
• Students are expected to keep within the word limit. Appendices can only be used to support the main body of the report. Any new information included in the appendices will not be marked.
• Your assignment should be written as an essay, using an appropriate writing style and vocabulary.
• Assignments should be correctly referenced using the Harvard system of referencing. Incorrect or insufficient referencing will be penalised.
Assignments must be submitted via ‘Turnitin’. Individual feedback will be automatically generated by Turnitin once the marking and quality assurance process has been completed.
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