Interpret Market Trends and Developments;
Instructions
1. Assessments will be provided by your trainer.
2. Assessments should be completed as per trainer’s instruction.
3. The assessment must be submitted by the session mentioned above in
the due date.
4. Your assessment should be presented as a word-processed document
addressing all elements of the assessment.
5. Once you have completed the assessment, please attach the APC
assignment cover sheet and hand both to your trainer.
6. Plagiarism is copying someone else’s work and submitting it as your own.
Any plagiarism will result in a mark of zero.
ff This Assessment Project is to be completed in addition to the learning and
assessment tutorial activities you complete in class during the course.
ff This Project evaluates a number of elements of competency that will assess
your knowledge and skills in interpreting market trends and developments
(see BSBMKG507A – Assessment Guide for a complete list of elements of
competency and performance criteria that you must demonstrate).
ff This Project can be completed in one of two ways. Assessment candidates
may interpret market trends and developments:
• Within their own work environment or organisation, or
• With reference to a scenario provided by the APC trainer/assessor
ff You must successfully complete all 3 parts of this project. The table on
the following page shows you the assessment weightings for this unit of
competency.
ff If you are not sure about any aspect of this assessment, please ask for
clarification from your assessor.
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ADDENDUM | © 2014 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB51207 DIPLOMA OF MARKETING | MARKET TRENDS_V4.3
Overview of Assessment Project
This project is made up of 3 parts:
Part Weighting Due Date
Part A: Examine your
organisation 20% As advised by trainer
Part B: Analyse your
organisation 20% As advised by trainer
Part C: Report on your
organisation 10% As advised by trainer
On the following pages you will find the various types of information.
The symbols below will be used throughout this project to represent the
different types of information.
ff A description of the task to be completed
ff A document or piece of additional information
that will assist you complete the task
ff Questions that require an answer.
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ADDENDUM | © 2014 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB51207 DIPLOMA OF MARKETING | MARKET TRENDS_V4.3
Assessment 1: Part A. Examine your organisation
(20 marks)
Task Description
In this activity you will be required to investigate a particular market trend and/
or development relevant to the product or organisation you are considering.
Discuss the data needed for this exercise with your lecturer.
Task 1
Interpret the market trend or developments by analysing the data. You should
complete this task by conducting appropriate statistical analysis of the market
data to prepare information about the actual trend or development. Your main
aim is to determine how these trends or developments will impact on your
organisation’s business.
Task 2
Conduct further analysis of the data including the use of measures of central
tendency or dispersion to interpret the data. Also check for correlations between
data sets. Outline how the results of this analysis might assist you in making
appropriate business decisions.
Part A. Checklist
Before you hand in these assessment tasks, use the checklist below to
make sure you have completed all the tasks and have included all relevant
information.
1. Obtain the market research data.
2. Interpret the data so that you can analyse market trends and
developments and the impact on the organisation’s business.
3. Summarise the outcomes of this analysis for reporting.
4. Conduct quantitative analysis of comparative data using measures of
central tendency and dispersion and correlations between data sets.
5. Provide the outcomes of this analysis.
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ADDENDUM | © 2014 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB51207 DIPLOMA OF MARKETING | MARKET TRENDS_V4.3
Assessment 1: Part B. Analyse your organisation
(20 marks)
Task Description
In this activity you will analyse your organisation’s business performance to
determine the success of your current marketing activities. Your aim is to
provide data to assist with forecasting of marketing needs.
Task 1
Using the data you have obtained in the previous part of this assignment develop
forecasts for the organisation or product you are examining.
Part B. Checklist
Before you hand in these assessment tasks, use the checklist below to
make sure you have completed all the tasks and have included all relevant
information.
1. Outline your analysis process.
2. Provide the outcomes of your analysis
3. Use forecasting techniques to forecast existing and emerging market
needs
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ADDENDUM | © 2014 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB51207 DIPLOMA OF MARKETING | MARKET TRENDS_V4.3
Assessment 1: Part C. Report on your organisation
(10 marks)
Task Description
In this activity you will compile all of the information you have gathered as a
result of your analysis. You will prepare the information for visual presentation
and prepare a report.
Task 1
Use appropriate software to prepare the information you have gathered as a
result of your data analysis for visual presentation.
Task 2
Use your visual representations of information to assist you in preparing a report
detailing your interpretation of the relevant market trends and developments.
Make sure you include both conclusions and recommendations for action.
Part C. Checklist
Before you hand in these assessment tasks, use the checklist below to
make sure you have completed all the tasks and have included all relevant
information.
1. Prepare and submit visual representations of the information you have
gathered from data analysis.
2. Prepare and submit a final report. Include both conclusions and
recommendations.
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