International Marketing Planning
This is a group essay for International Marketing planning, the group member are 3 so each one is doing his part.
The essay about: ( Identifying an existing product/organization, which is not currently marketed within the selected destination )
So the chosen Organization is : PRIMARK Shop
The chosen destination is : Brazil
Note: The other group members are doing SWOT, Microenvironment and PESTLE analysis for Brazil.
So my part is the introduction:
– Introduce Primark company, do not forget to mention it’s a subsidiary of the Associated British Foods company.
– background about the company selected
– which countries is it operate currently how is it operate within the current destination
– Market share within its industry
– It’s opportunity of expansion in emerging Market country which is it ( Brazil ).
– Main Marketing strategy the company adopt (briefly)
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