Topic: International Business operations
Its an essay with 5 straight forward questions. Each answer is 500 words maximum. References after each question
Question 1: • Your employer has just purchased a factory in Mexico for the manufacture of optical instruments that have been selling well in the USA. Being very hi-tech, the instruments have until now been made in Derby by the company’s skilled team. There is a budget for three expatriate managers to be sent to Mexico for three or four years. As the HR Director is off sick, the CEO has asked you to suggest what roles and skills each of the three expatriates should have, what preparation is needed to prepare them for the assignment and what mentoring they may need during the first year or so. Credit will be given for examples and research. (500 words max.)
Question 2: A multi-national company headquartered in Shanghai, China is a relatively new entrant to highly competitive automobile industry. The CEO of this company now plans to build a new manufacturing factory to produce a newly developed car after years of R&D efforts. Assuming yourself to be the CEO of the company, explain and justify your decision on where to locate this factory. Please note that the potential candidates for the location are Belgium, The Czech Republic, and France and also bear in mind that your target market is the European Union only. You will have to select ONE location only and provide an argument why you think the chosen location is the most suitable. Your answer should be fully supported by the evidence. (500 words max.) Choose one location only
• Opportunity and risk analysis or anything like this
• Comparison – this is very important
• New entrant – strategy?
• Automobile industry – competitive nature?
Table to compare the countries
• International companies operating in overseas markets will inevitably face some kinds of risks. Firms can use either strategic risk management or financial risk management to manage the risks they encounter. Choose the two methods from strategic risk management and discuss, by using examples, how firms can manage the risks. You need to refer to at least one example per method. (500 words max.)
• Choose any two methods
• A brief definition or description of each method will be required
• Must contain examples
• A complete set of risk identification, risk assessment and risk management should be included in your answers
Question 4: China has maintained its superpower of manufacturing in general merchandise over the last couple of decade in the world economy. However, it has been expected by some analysts that China might lose its position in the future. Which country, do you think, would be the next nation to take over China’s position and why? You should nominate one nation and provide your argument for your choice in your answer. (500 words max.)
Question 5: Choose a product that is widely marketed in the U.K. and discuss which elements of the marketing mix that you think is important to keep fairly standard and those it may be necessary to adapt when marketing that product in Canada. Give reasons for each of your decisions. You should clearly state any assumptions that you make and research that you have done. (500 words max.)
• Possible differences between the UK and Canadian target markets
• Elements that might remain fairly standard
• Elements that might be adapted
• You can either choose a product that is already marketed in Canada or one that is not available in Canada at the moment
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