International Business Assignment (JAN – MAY 2015)
Module Learning Outcomes
1. Reveal understanding of key contemporary international business issues.
2. Ability to identify and evaluate the global context within which organisations must function.
3. Explain why companies may decide to internationalise.
4. Comprehend the impact of multinationals on both home and host nations.
Critically evaluate the impact of globalisation on the UK car manufacturing sector. You should be able to highlight the trade and non-trade barriers affecting UK car manufactures. Arguments should be based on contemporary information gathered from 2007-2015. Some references towards significant international differences in culture, language, and regulatory frameworks, particularly with respect to intellectual property protection should be discussed in your report.
CASE – JLR UK:
How does the process of internationalisation provide impetus to car manufacturing sector within UK? The case of Jaguar and Land Rover (JLR) brands success story since 2008
Your assignment should answer all of the following questions:
• Briefly provide background to the UK car manufacturing industry (including recent trends) with reference to its decline over the last two decades.
• Why has JLR become internationally successful in the UK since 2008?The focus should be on clear identification of Global drivers behind its success.
• How foreign markets, especially growing economies such as China and India, have added value to the sales of JLR?
• What cultural and ethical issues may emerge in engaging with overseas production and the issues surrounding the over-reliance on foreign markets for sales?
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