The writer is part of a hospitality consulting firm and has been mandated to conduct a feasibility study (research macro-micro environment, current and future trends, research potential product,
services and market) for profitable and innovative investment in Vancouver Canada. Its a market research and concept proposal project that must include:
1)Executive Summary (scope of the mission, methodology of the study)
2)Detailed and justified PESTLE/SWOT and Porters five forces analysis
3)Target Market recommendation and analysis
5) Partnership strategies
The scenario refers to potential and investors and must be realistic and well justified
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