Select a multinational enterprise (MNE), and analyze the operations of one of its international subsidiary. There is no restriction on which country the MNE is from or the industry. The subsidiary selected cannot be in Indonesia, Bangladesh and Vietnam (IMPORTANT, do not select any of these countries).
The report should identify issues that explain the subsidiary’s performance. Particular attention should be paid to issues such as competition in the subsidiary’s host country, and analysis of the strategy used by the MNE in the host country. The relevant information may be collected from annual reports or other published articles such as those available from the library electronic database, as well as other media.
The assessment will be marked on the quality of the identification, description and analysis of critical strategic issues; the inclusion of appropriate material data and the provision of enough scope for detailed analysis; and grammar and written English. Personal interviews are not recommended since confidentiality and ethical considerations have to be observed. You must do relevant additional research (apart from accessing the information on websites of the company) to successfully complete your analysis.
Length: 1500 words
This topic has been kept broad on purpose to allow you some freedom to decide how you would approach the task.
Some of the things that would be expected in the report include:
– An overview of the company�s strategy and structure (this may not always be explicitly stated on the company�s website), and how the subsidiary fits into it.
– An overview of the subsidiary�s market in terms of competition, and any information about market share.
– The top management staffing approach in the subsidiary (i.e., who is managing the subsidiary? Is it someone from the headoffice or host country).
For example, think back to the tutorial exercise on KFC. In that case study, we looked at the Chinese subsidiary/operations of KFC. As we discussed with the latest update, the company had lost significant market share, and our focus was on highlighting who the main competitors were, and what was the company�s strategic response (in the case study discussion we saw that the Chinese operations were part of a master franchising agreement, but later on was spun off.
We also spoke about potential reasons for why they faced these issues, looking at the tripod idea of Industry, Institutional, and Resources. This is something you can include in your analysis using relevant tools for each area (for example, the VRIO for resources and so on).
The assessment criteria are as follows:
Assessment of the company�s internal issues with emphasis on subsidiary (strategy, structure, resources etc), and identification of key issues. 35%
Industry and institutional level analysis of the subsidiary (who are the competitors, market share, any institutional pressures that influence the business activities etc.) and identification of key issues. 35%
Recommendations: this should flow from the previous two sections, and should address the issues identified in the report. 30%
Please note: As mentioned in the task, the assessment will be marked on the quality of the identification description and analysis of critical strategic issues; the inclusion of appropriate material data and the provision of enough scope for detailed analysis; and grammar and written English.
ref style : UTS-Harvard
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.