Faculty of Business Environment and Society
“BYD Co., Ltd is a globally leading-edge provider of green energy technologies that specializes in the IT, automotive and new energy fields. Emerging from battery manufacturing, BYD has grown into the world’s biggest rechargeable battery manufacturer, and taken the largest global market share for cell-phone chargers and keypads. In 2003, BYD branched into auto business, and has kept a robust yearly growth rate successively. Today, BYD is the fastest-growing Chinese auto company and a global pioneer in the field of new energy vehicles including Dual Mode electric models and pure electric models. BYD has also focused on the Research & Development and manufacturing of a wide range of new energy products, including energy storage system, solar energy products and LED lighting.” (BYD, 2015) [http://www.bydeurope.com/company/profile.php]
You are working for BYD Company as Marketing Manager. They are planning their expansion into European car market with their hybrid car e6. Their target country is Germany.
You have been tasked to prepare a business report to include the following:
1. Analysis of macro and micro environment in European hybrid cars industry with emphasis on German market (you may want to include PESTEL and Porters 5 forces analysis)
2. Suggest the market entry strategy with justification
3. Discuss with justification which elements of marketing mix should be adapted or standardised for the new market. Discuss in detail (with justification) how the product should be promoted in the new market
Include a list of References and Bibliography
You must include a range of research in all answers; this may include relevant concepts and theories from text books, journal articles, websites, and market research databases such as Mintel, company or industry sources. Research should be referenced using CU Harvard Referencing style.
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.