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Project description
Business Plan Week 2
5. Business Plan Practice:
5.1. Write a mission statement for your business.
5.2. Step One: Consumer Analysis
5.3. Step Two: Market Analysis
5.4. Write a positioning statement for your business.
5.5. Describe where you think your product or service is in the product life cycle.
5.6. D escribe your marketing mix
5.7. Describe the intellectual property you are developing for your own business.
5.8. How do you plan to protect your intellectual property? Explain why it would qualify for protection.
5.9. Answer the questions below and use them to write a press release for your business.
A. What was your life like before you began the study of entrepreneurship?
B. Were you having any problems in school or at home?
C. What have you learned about business that you did not know before?
D. What’> s the best thing about running your own business? What obstacles have you had to overcome to get your business going?
E. Has running your own business changed how are you doing in school? Has it changed how you get along with your family?
F. Are you more involved in your community since you started your business?
G. How has your business changed your life? What would you be doing if you were not an entrepreneur?
H. If you could give one piece of advice to students who were thinking about starting a business, what would it be?
I. What are your dreams for the future?
This exercise must be sent in attached file as Word Document, and in proper APA format
Entrepreneurship:Starting and Operating a Small Business
2nd Edition
Steve Mariotti; Caroline Glackin
Prentice Hall

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