Ecovative (Building or Home Insulation product) in UK
Order Description
Do only the price section follow this information and attaching file.
Detailed description of assessment. Please go and see more information in website.
Ecovative (www.ecovativedesign.com) is an North American based company who have invented and patented a new insulation technology product that is eco-friendly.
(TED Talks Season 24 Episode 10.01.10 – Eben Bayer: Are mushrooms the new plastic?)
They are seeking to develop worldwide impact by promoting the use of their technology (product and process) as a replacement to traditional use of toxic chemicals and plastics such as formaldehyde and Styrofoam.
Watch the video, peruse the website. Take a look at the five current applications that mycelium can be used for. Now consider this in UK. Research and discuss with your syndicate what agricultural by products are in abundance and which might be suitable for use with mycelium.
Then research and discuss which industrial/manufacturing sector in UK would be an appropriate market to target.
Another individual should have responsibility for researching:
The Price element of the Marketing Mix – This should include among other things:
Can you identify price points for current supplies?
Can you identify the elements of costs to be considered such as shipping/transportation?
What is the value to the customer of his current supply vs. mycelium products?
How will using mycelium products improve his value chain from manufacture to end customer?
• Improve by create the product that can water proof
• Environment friendly with human focus on health concern and family target (pet, children)
Detailed description of assessment
Ecovative (www.ecovativedesign.com) is an North American based company who have invented and patented a new packaging technology that is eco-friendly
(TED Talks Season 24 Episode 10.01.10 – Eben Bayer: Are mushrooms the new plastic?)
They are seeking to develop worldwide impact by promoting the use of their technology (product and process) as a replacement to traditional use of toxic chemicals and plastics such as formaldehyde and Styrofoam.
Watch the video, peruse the website. Take a look at the five current applications that mycelium can be used for. Now consider this in the context of your home country market. Research and discuss with your syndicate what agricultural by products are in abundance and which might be suitable for use with mycelium.
Then research and discuss which industrial/manufacturing sector in your home country would be an appropriate market to target.
One individual should have responsibility for researching:
The Place element of the Marketing Mix – This should include among other things:
where are the optimal sites for manufacture (UK)
who and where are the potential buyers
how do they currently fill their need at what cost? from where?
what distribution infrastructure exists and how reliable and costly is it?
Another individual should have responsibility for researching:
The Product element of the Marketing Mix – This should include among other things:
what agricultural by products are available and suitable for mycelium manufacture (and where are they concentrated – tell your colleague researching Place)
assess the size of the different potential markets (which industries predominate, are healthier/more profitable, or are more approachable)
Of the products currently in use in your chosen industry what are their features, benefits and drawbacks and how does Ecovative’s product compare – can you do a comparison table of features and benefits ?
Include in your appendix – your Porters 5 forces analysis paying particular attention to ‘substitutes’
Another individual should have responsibility for researching:
The Price element of the Marketing Mix – This should include among other things:
Can you identify price points for current supplies?
Can you identify the elements of costs to be considered such as shipping/transportation?
What is the value to the customer of his current supply vs. mycelium products?
How will using mycelium products improve his value chain from manufacture to end customer?
Discuss price in so far as the price points established by competitors for similar products.
• Improve by create the product that can water proof
• Environment friendly with human focus on health concern and family target (pet, children)
Note what competitors you will have. (If possible include how they use segmentation and targeting – this can go in the appendix if your word count is creeping up)
Another individual should have responsibility for researching:
The Promotion element of the Marketing Mix – This should include among other things:
What methods of promotion should be considered in launching this product in to this market?
Which would you recommend?
Where and when can you get across your marketing message to promote your product? Are there trade shows, industry journals, industry associations? How might you use Public Relations to gain exposure for your product?
Report Format Notes
Write up your portion of the report & use as many words as you like. Include your research data. Share with your team members and have them underline the most important points.
Take it back and rewrite it summarizing and reducing the word count to 450. Put everything else you want to say plus your research in the appendix to the report.
Now write a conclusion, It should sound something like: In conclusion XXXXX country presents a unique opportunity for Ecovative to expand its manufacturing of mycelium XXXX products. Four hundred and fifty million tons of wheat hull waste is produced as a byproduct of cereal manufacture daily, ensuring a robust supply of agricultural by product as a base for mycelium manufacture. XXXX country is a world leader in the manufacture of XXXX. ABC company alone ships 400million boxes a week which are currently packaged using traditional and costly Styrofoam packaging. Additionally there is an increasing consumer awareness of eco issues which is driving a change back up the value chain.
After writing your conclusion – re phrase as an Executive summary and put it at the front of your report.
Now that you have all the elements of the report – one person should edit it so that it speaks with one voice. It should be laid out as follows:
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