Economic
Order Description
Format: individual report, limited to 1500 words ? use them wisely!
The task is to produce a concise yet critical report, provide recommendations and recognise limitations of what you are recommending. This is the question to address:
– Analyse and evaluate the extent to which the ?sharing economy? is impacting the traditional hotel industry. Debate the pros and cons of government intervention.
You are free to select a specific hospitality enterprise, or geographic area so to contextualise the discussion, or focus on the industry in general in order to
support your arguments and recommendations.
The relevant concepts introduced in class, such as opportunity cost, private, social and other types of costs and benefits, supply and demand, elasticity, substitute
and complement, inferior, normal and luxury goods, taxation, PPF, market / government failures and the degree of government intervention, economies of scale, pricing
strategy, forms of competition, economic cycles, should be integrated into your report to the best of your abilities and knowledge. It is strongly advised to draw your
conclusions and provide recommendations based on well-balanced, referenced information.
Your Report should be 1500 words (+/- 10%) in length, Arial 12 font, 1.5 line spacing.
Individual report included:
Introduction
conclusion Research
Use of theory
Analysis and evaluation of the impact Debate
the pros and cons
Language, format,harvard referencing,aesthetics
TIPS & SUGGESTION
(1A) Analyse and (1B) evaluate the extent to which the ?sharing economy? is impacting the traditional hotel industry. (2) Debate the pros and cons of government
intervention.
You are free to select a specific hospitality enterprise, OR geographic area so to contextualise the discussion, or focus on the industry in general in order to
support your arguments and recommendations.
PART 1: ANALYSE AND EVALUATE THE IMPACT
QUESTION 1: Which company will I focus on and in which context ?
Examples:
?impact of tujia.com on the hospitality industry in Beijing?
?impact of AIRBNB on the hospitality industry in New York?
?impact of food sharing on traditional restaurant industry in London?
PART 1: ANALYSE AND EVALUATE THE IMPACT
QUESTION 2: What info to look for & analyse, where to search ? Examples:
Search for statistics like regional ADR, OCC, RevPAR etc… and expert opinions. Conflicting opinions or facts can improve the quality of your evaluation.
PART 1: ANALYSE AND EVALUATE THE IMPACT
Go beneath the surface and research from both perspectives:
HOTEL INDUSTRY & SHARING ECONOMY
Example:
What does AirBNB have to say about their own impact on the industry / economy ?
PART 2: PROS AND CONS OF GOVERNMENT INTERVENTION
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