Designer Research & Analysis
Research, analyze, and compare one American (Micheal Kors) and one non-American designer (Pierre Balmain), double-spaced, 12 point font, Times New Roman should be written in your own words, on the two designers selected. In your report you should cover the following areas:
A. Background of each designer, education, age, and how he/she got into the business.
B. The market segment(s) that each designer targets. Discuss the demographics of the designer’s customer (age, income, occupation, lifestyle, social class, cultural background, etc.).
C. Description of the look(s) for which each designer is known. Include pictures and/or sketches. Describe the fabrics the designers use in the garments that are sold to the consumer. Where is the merchandise produced?
D. Describe how each designer promotes the merchandise that he/she manufactures and where/how it is sold.
E. Explanation of why each designer is considered an important designer. Here you should include a personal viewpoint and evaluation of the designer’s work.
F. Compare the similarities and differences of these designers.
Also to be included:
* Headings between each of the above six sections.
* Two or more examples of the designers’ apparel design/work – include photos or sketches.
* A photograph of each designer.
* Address of showroom where the designers are most frequently in residence.
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