The aim of this research is to identify the effects of crisis management for manufacturing industry; taking into account the aspects of enterprise profits, this paper provides a useful explanation of the outcomes crisis have on industrial functionalities and profit generations (Lerbinger, 2012, p. 100).
The research also suggests that enterprises should take into consideration the significance of crisis management. Outlining the beneficial prospects, it ultimately highlights that effective crisis forecasting and dealing with sudden industrial fluctuations can improve the profit margins of different enterprises. Mediating constructive methods, reducing losses will also become possible.
Some of the major research objectives of this research are:
• To understand the concept of corporate crisis
• To analyze the crisis management cases of Johnson & Johnson and Volkswagen
• To determine the crisis management functions
• To critically evaluate crisis management and forecasting of the crisis occurrence for coping with emergency conditions in an effective manner
• To identify the crisis management processes to ensure increased corporate benefits, decreasing the loss of emergency cases
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