CONSUMERISM AND ADVERTISING
Write a essay that provides a semiotic analysis on one of the text options noted below (e.g.
advertisement, shop, package). Construct a specific and argumentative thesis statement that
makes an assertion about what the text tells the viewer about American culture or the American
consumer. DO NOT WRITE ABOUT SEX UNLESS YOU HAVE SOMETHING TO SAY
THAT IS NOT OBVIOUS. IF YOUR POINT IS “SEX SELLS” OR “ADVERTISERS ARE
USING SEX TO CAPTURE OUR ATTENTION” THEN YOU WILL RECEIVE A “C” AT
THE HIGHEST SINCE THAT IS AN OBVIOUS POINT.
For example, you might assert that “Advertisers try to appeal to the consumer’s paradoxical
need to excel and the need to be like everyone else.” Then by analyzing the text you have
selected, you will support your thesis statement. Other support should include ideas and
assertions from the articles we have read for this unit as they relate to your argument.
1. Select 1-2 ads or a commercial and provide a semiotic analysis of the ads. You should
address the following questions: To which needs does the advertisement appeal? What
signs are used to present these appeals or how are they used to convey a message to the
audience? Is it directed to a specific audience? Does the ad portray certain values?
If addressing more than one ad, you may also want to consider the following questions:
do the ads appeal to similar or different needs? Do they use similar signs to present
these appeals? Are they directed to the same or different audiences? Include the
advertisement(s) when you submit your essay.
2. Select a product and analyze the packaging. Again, what signs are used to convey a
message to the audience? Is the packaging directed to a specific audience? Does the
packaging portray certain values?
You may also compare and contrast the packaging of 2-3 different brands of that
product. What are some of the similarities and differences? Do not provide merely a
literal comparison/contrast; instead, discuss what these elements of packaging suggest
about our cultural practices and beliefs.
3. Semiotically analyze a store. Discuss how the store uses certain signs to appeal to a
specific group or demographic. Consider different aspects such as layout, space, store
name, personnel, nearby stores, etc. Discuss whether certain values are portrayed
through the store’s signs.
* To think critically about the way in which America or other cultures have become
* To think critically about the signs that are used in the world of consumerism use and to
provide a semiotic analysis of a text from that world.
* To utilize other writers’ theories to help support and/or to articulate your own opinions
and disagreements with those writers.
* To provide a central thesis statement and to support that thesis statement with evidence
from your analysis.
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.