Consumer behaviour audit
The subject name is Buyer Behaviour. For this assessment you need to go through 3 pages of text book, I will send you as a attachment. In this assessment you guys have to do a consumer behaviour audit by choosing any products or services. In the bottom i will mention the description of the assessment in detail and the marking criteria as well , i request you to go through the marking criteria and please try to make it simple and if you give any example or data , any picture or graph , so please make sure that will be from the australia. Not from any other country. Word limit is 2500 words but as per my order request make it around 2200 words.
-Following is the description and marking criteria:
Please refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book. The group needs to do a consumer behaviour audit for a specific product or service, covering the following aspects:
? Internal Influences on Consumers
? External Influences on Consumers
? Market segmentation
? Product Positioning
• Internal and External Influences on consumers
• Selection of the target Market
• Determination of product positioning
• Structuring the elements of Marketing Mix
• Report format, referencing and presentation
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