Campaign Pitch Presentation
am taking Advertising and promotion subject. I had uploaded my assessment instructions in the attached files. My lecturer will be mark base on the assessment criteria this is how they give the marks and also how they mark our paper and I uploaded as well is in the third attached files. So the assessment criteria are very important.
This is the task description:
1. A brief introduction of your agency and its strengths.
2. An overview of the basic problems or issues you found in
the current campaign.
3. A brief overview of the new or revised marketing
communication strategies. Particular focus should be placed on any changes to the target market, an explanation of the creative strategy and its rationale.
4. Identification of the communications tools you propose to use, and how they work together to achieve the communications objectives.
I will upload the full task description to the attached file. Basically, I already did the first one which is A brief introduction of your agency and its strengths. I haven’t done the 2,3 and 4 parts. So you just need to do the 2,3, and 4 section. ? And I will upload the document that I did the first section file as well, is in the fourth attached file. And also this campaign pitch presentation is linked to my first assignment report, so I will upload my first assignment report as well which is in the last attached file.
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